/* ===== PAID ADVERTISING SERVICE PAGE — paid-advertising.css ===== */

/* Remove top gap between hero and logo strip */
.paid-hero-trigger + .trust-strip {
  padding-top: 0;
}

/* ── Global italic accent (used in sections below hero) ── */
.italic-accent {
  font-family: 'Playfair Display', Georgia, serif;
  font-weight: 400;
  font-style: italic;
  color: #e91e8c;
}

/* ============================================================
   HERO — Spark-style sticky-pin scroll
   ============================================================ */

/* Outer trigger: sets total scroll distance (300vh) */
.paid-hero-trigger {
  position: relative;
  width: 100%;
  height: 300vh;
  background: #080808;
}

/* Inner pin: sticks to viewport for the full 300vh scroll */
.paid-hero-pin {
  position: sticky;
  top: 0;
  width: 100%;
  height: 100vh;
  background: #080808;
  overflow: hidden;
}

/* Radial pink-purple spotlight behind headline */
.paid-hero-glow {
  position: absolute;
  top: 50%;
  left: 50%;
  width: 1200px;
  height: 600px;
  background: radial-gradient(ellipse at center,
    rgba(233,30,140,0.22) 0%,
    rgba(124,58,237,0.12) 30%,
    transparent 70%);
  transform: translate(-50%, -50%);
  filter: blur(60px);
  pointer-events: none;
  z-index: 1;
}

/* Centred headline block */
.paid-hero-content {
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  text-align: center;
  width: 92vw;
  max-width: 1100px;
  z-index: 5;
  pointer-events: none;
  will-change: opacity;
  opacity: 0; /* GSAP will reveal on load */
}

.paid-hero-headline {
  margin: 0;
}

/* Line 1 — big white uppercase */
.hero-line-1 {
  display: block;
  font-family: 'Inter', sans-serif;
  font-size: clamp(42px, 6.5vw, 80px);
  font-weight: 900;
  line-height: 0.95;
  letter-spacing: -0.03em;
  color: #ffffff;
  text-transform: uppercase;
  white-space: nowrap;
  text-align: center;
  width: 100%;
}

/* Line 2 — italic pink Playfair */
.hero-line-2 {
  display: block;
  margin-top: 10px;
  font-family: 'Playfair Display', Georgia, serif;
  font-size: clamp(50px, 7.5vw, 92px);
  font-style: italic;
  font-weight: 500;
  line-height: 1;
  letter-spacing: -0.02em;
  color: #e91e8c;
}

.paid-hero-sub {
  font-family: 'Inter', sans-serif;
  font-size: 16px;
  line-height: 1.6;
  color: rgba(255,255,255,0.8);
  margin: 26px auto 0;
  max-width: 480px;
}

/* ============================================================
   AD CARDS — shared base
   ============================================================ */

.ad-card {
  position: absolute;
  border-radius: 14px;
  box-shadow: 0 20px 48px rgba(0,0,0,0.65);
  z-index: 3;
  will-change: transform, opacity;
  opacity: 0; /* GSAP will reveal on load */
}

/* ============================================================
   SLOT MACHINE CARD
   ============================================================ */

.ad-card--slot {
  top: 18%;
  right: 4%;
  width: 130px;
  height: 130px;
  background: radial-gradient(circle at center, #166534, #052e16);
  padding: 12px;
  overflow: hidden;
  transform: rotate(4deg);
}

.slot-machine {
  position: absolute;
  inset: 12px;
  background: #0a1f12;
  border-radius: 10px;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 4px;
}

.slot-reel {
  width: 30px;
  height: 60px;
  background: linear-gradient(180deg, #4ade80 0%, #166534 100%);
  border-radius: 5px;
  overflow: hidden;
}

.slot-reel-inner {
  font-family: 'Inter', sans-serif;
  font-size: 42px;
  font-weight: 900;
  color: #ffffff;
  line-height: 60px;
  text-align: center;
  animation: slotSpin 1.5s linear infinite;
}

@keyframes slotSpin {
  from { transform: translateY(0); }
  to   { transform: translateY(-60px); }
}

/* ============================================================
   CAMERA / PRODUCT CARD
   ============================================================ */

.ad-card--camera {
  bottom: 12%;
  left: 10%;
  width: 120px;
  height: 140px;
  background: linear-gradient(180deg, #1e293b 0%, #020617 100%);
  overflow: hidden;
  transform: rotate(-3deg);
}

.camera-body {
  position: absolute;
  top: 22px;
  left: 50%;
  transform: translateX(-50%);
  width: 58px;
  height: 68px;
  background: #d4d4d8;
  border-radius: 8px;
  border: 2px solid #a1a1aa;
  box-shadow: inset 0 -12px 0 #71717a, 0 0 8px rgba(255,255,255,0.3);
  animation: cameraGlow 2.5s ease-in-out infinite;
}

@keyframes cameraGlow {
  0%, 100% { box-shadow: inset 0 -12px 0 #71717a, 0 0 8px rgba(255,255,255,0.3); }
  50%      { box-shadow: inset 0 -12px 0 #71717a, 0 0 24px rgba(255,255,255,0.9); }
}

.camera-cta {
  position: absolute;
  bottom: 10px;
  left: 8px;
  right: 8px;
  padding: 5px 8px;
  background: rgba(0,0,0,0.9);
  border-radius: 50px;
  font-family: 'Inter', sans-serif;
  font-size: 8px;
  color: #ffffff;
  text-align: center;
  font-weight: 700;
  letter-spacing: 0.5px;
}

/* ============================================================
   TRAVEL / BIG SAVINGS CARD
   ============================================================ */

.ad-card--travel {
  top: 22%;
  left: 4%;
  width: 158px;
  height: 130px;
  background: linear-gradient(135deg, #38bdf8 0%, #0c4a6e 100%);
  padding: 12px;
  color: #ffffff;
  transform: rotate(-6deg);
}

.travel-tag-1,
.travel-tag-2 {
  font-family: 'Inter', sans-serif;
  font-size: 8px;
  font-weight: 800;
  letter-spacing: 1.5px;
  text-transform: uppercase;
  line-height: 1.3;
}

.travel-title {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  font-weight: 800;
  margin-top: 22px;
  line-height: 1.15;
  text-transform: uppercase;
}

/* ============================================================
   KITCHEN / INTERIOR IMAGE CARD
   ============================================================ */

.ad-card--kitchen {
  top: 70%;
  left: 68%;
  width: 148px;
  height: 148px;
  background: linear-gradient(135deg, #c4a577 0%, #4a3525 100%);
  overflow: hidden;
  transform: rotate(4deg);
}

.kitchen-inner {
  position: absolute;
  inset: 8px;
  background: linear-gradient(160deg, #f0d8b8 0%, #a07850 50%, #5a3820 100%);
  border-radius: 8px;
}

/* ============================================================
   MAGNET / WHITE ROOM CARD
   ============================================================ */

.ad-card--magnet {
  top: 12%;
  left: 6%;
  width: 148px;
  height: 108px;
  background: #1e1e1e;
  padding: 10px;
  overflow: hidden;
  transform: rotate(-2deg);
}

.magnet-brand {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  font-weight: 700;
  color: #ffffff;
  letter-spacing: 0.5px;
}

.magnet-photo {
  position: absolute;
  top: 36px;
  left: 10px;
  right: 10px;
  bottom: 10px;
  background: linear-gradient(135deg, #c0c0c0 0%, #606060 100%);
  border-radius: 6px;
}

/* ============================================================
   MARRIAGE / LIFESTYLE TEXT CARD
   ============================================================ */

.ad-card--marriage {
  bottom: 14%;
  left: 8%;
  width: 220px;
  height: 148px;
  background: linear-gradient(135deg, #d8b4e8 0%, #ed4d8e 100%);
  padding: 18px;
  font-family: 'Inter', sans-serif;
  font-size: 16px;
  font-weight: 800;
  color: #ffffff;
  line-height: 1.2;
  transform: rotate(-2deg);
}

/* ============================================================
   YELLOW TEETH CARD
   ============================================================ */

.ad-card--teeth {
  top: 10%;
  left: 50%;
  margin-left: -80px;
  width: 160px;
  height: 168px;     /* 800/840 ratio so full image shows, no crop */
  background: #fff;
  padding: 0;
  border: none;
  border-radius: 14px;                        /* soft edges — match other cards */
  box-shadow: 0 20px 48px rgba(0,0,0,0.65);   /* match other cards */
  overflow: hidden;
  transform: rotate(-2deg);
}

.teeth-text {
  font-family: 'Inter', sans-serif;
  font-size: 12px;
  font-weight: 700;
  color: #2a1a3a;
  line-height: 1.2;
}

.teeth-highlight {
  color: #ffffff;
  text-shadow: 0 1px 2px rgba(0,0,0,0.3);
}

.teeth-image {
  position: absolute;
  bottom: 14px;
  left: 14px;
  right: 14px;
  height: 66px;
  background: rgba(255,255,255,0.35);
  border-radius: 7px;
}

/* ============================================================
   LIVE RESULT CARDS
   ============================================================ */

.ad-card--result-meta,
.ad-card--result-google {
  width: 158px;
  height: 84px;
  background: #0a0a0a;
  padding: 10px 14px;
}

.ad-card--result-meta {
  bottom: 8%;
  left: calc(50% - 180px);
  border: 1.5px solid rgba(233,30,140,0.5);
  transform: rotate(-3deg);
}

.ad-card--result-google {
  bottom: 8%;
  left: calc(50% + 22px);
  border: 1.5px solid rgba(124,58,237,0.5);
  transform: rotate(3deg);
}

.result-tag {
  display: flex;
  align-items: center;
  gap: 5px;
  font-family: 'Inter', sans-serif;
  font-size: 8.5px;
  font-weight: 800;
  letter-spacing: 1px;
  text-transform: uppercase;
}

.live-dot {
  display: inline-block;
  width: 7px;
  height: 7px;
  background: #4ade80;
  border-radius: 50%;
  flex-shrink: 0;
  animation: liveDotPulse 1.5s ease-in-out infinite;
}

@keyframes liveDotPulse {
  0%, 100% { opacity: 0.4; transform: scale(0.8); }
  50%      { opacity: 1;   transform: scale(1.15); }
}

.result-stat {
  font-family: 'Inter', sans-serif;
  font-size: 22px;
  font-weight: 900;
  color: #ffffff;
  margin-top: 6px;
  line-height: 1;
  letter-spacing: -0.02em;
}

/* ============================================================
   SECTION REVEALS (below the hero)
   ============================================================ */

.reveal-on-scroll {
  opacity: 0;
  transform: translateY(30px);
  transition: opacity 0.7s ease, transform 0.7s cubic-bezier(0.16, 1, 0.3, 1);
}
.reveal-on-scroll.is-visible {
  opacity: 1;
  transform: translateY(0);
}
.reveal-on-scroll.delay-1 { transition-delay: 0.08s; }
.reveal-on-scroll.delay-2 { transition-delay: 0.16s; }
.reveal-on-scroll.delay-3 { transition-delay: 0.24s; }
.reveal-on-scroll.delay-4 { transition-delay: 0.32s; }
.reveal-on-scroll.delay-5 { transition-delay: 0.40s; }

/* ============================================================
   RESPONSIVE
   ============================================================ */

@media (max-width: 1100px) {
  /* Hide flanking cards that fall off-screen on mid-size viewports */
  .ad-card--travel,
  .ad-card--magnet {
    display: none;
  }
}

@media (max-width: 768px) {
  .paid-hero-trigger {
    height: 250vh;
  }

  /* Hide most cards; keep only the two result cards */
  .ad-card--slot,
  .ad-card--camera,
  .ad-card--travel,
  .ad-card--kitchen,
  .ad-card--magnet,
  .ad-card--marriage,
  .ad-card--teeth {
    display: none;
  }

  .ad-card--result-meta {
    bottom: 12%;
    left: calc(50% - 84px);
    transform: translateX(-80px) rotate(-3deg);
    width: 140px;
  }

  .ad-card--result-google {
    bottom: 12%;
    left: calc(50% - 84px);
    transform: translateX(80px) rotate(3deg);
    width: 140px;
  }
}

/* ============================================================
   REDUCED MOTION
   ============================================================ */

@media (prefers-reduced-motion: reduce) {
  .ad-card,
  .paid-hero-content {
    transform: none !important;
    opacity: 1 !important;
    animation: none !important;
  }
  .slot-reel-inner,
  .camera-body,
  .live-dot {
    animation: none !important;
  }
}

/* ============================================================
   CHANNELS GRID
   ============================================================ */

.pa-channels-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 24px;
  margin-top: 60px;
  width: 100%;
}

.pa-channel-card {
  background: rgba(255,255,255,0.03);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: 16px;
  padding: 28px 24px 24px;
  transition: background 0.3s ease, border-color 0.3s ease, transform 0.3s ease;
}

.pa-channel-card:hover {
  background: rgba(255,255,255,0.06);
  border-color: rgba(233,30,140,0.25);
  transform: translateY(-3px);
}

.pa-channel-card h3 {
  margin: 16px 0 10px;
  font-size: 18px;
  font-weight: 700;
  color: #ffffff;
}

.pa-channel-card p {
  font-size: 14px;
  color: rgba(255,255,255,0.65);
  line-height: 1.6;
  margin: 0 0 16px;
}

.pa-channel-badge {
  display: inline-block;
  padding: 4px 12px;
  border-radius: 50px;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 1px;
  text-transform: uppercase;
}

.pa-channel-badge--google { background: rgba(66,133,244,0.2);  color: #4285f4; }
.pa-channel-badge--meta   { background: rgba(24,119,242,0.2);  color: #1877f2; }
.pa-channel-badge--tiktok { background: rgba(0,0,0,0.4);       color: #ffffff; border: 1px solid rgba(255,255,255,0.2); }
.pa-channel-badge--linkedin { background: rgba(0,119,181,0.2); color: #0077b5; }

.pa-channel-list {
  list-style: none;
  padding: 0;
  margin: 0 0 20px;
  display: flex;
  flex-direction: column;
  gap: 6px;
}

.pa-channel-list li {
  font-size: 13px;
  color: rgba(255,255,255,0.75);
  padding-left: 16px;
  position: relative;
}

.pa-channel-list li::before {
  content: '→';
  position: absolute;
  left: 0;
  color: #e91e8c;
  font-size: 11px;
}

.pa-channel-link {
  font-size: 13px;
  font-weight: 600;
  color: #e91e8c;
  text-decoration: none;
  transition: opacity 0.2s ease;
}

.pa-channel-link:hover { opacity: 0.75; }

/* ============================================================
   PAIN POINTS GRID
   ============================================================ */

.pa-pain-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 20px;
  margin-top: 56px;
}

.pa-pain-card {
  background: rgba(233,30,140,0.06);
  border: 1px solid rgba(233,30,140,0.15);
  border-radius: 14px;
  padding: 24px 20px;
}

.pa-pain-icon {
  font-size: 28px;
  margin-bottom: 12px;
}

.pa-pain-card h3 {
  font-size: 16px;
  font-weight: 700;
  color: #ffffff;
  margin: 0 0 8px;
}

.pa-pain-card p {
  font-size: 14px;
  color: rgba(255,255,255,0.6);
  line-height: 1.6;
  margin: 0;
}

/* ============================================================
   WHAT'S INCLUDED CHECKLIST
   ============================================================ */

.pa-included-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 16px;
  margin-top: 56px;
}

.gads-check-list {
  display: flex;
  flex-direction: column;
  gap: 14px;
}

.gads-check-item {
  display: flex;
  align-items: flex-start;
  gap: 12px;
  opacity: 0;
  transform: translateX(-12px);
  transition: opacity 0.4s ease, transform 0.4s ease;
}

.gads-check-item.drawn {
  opacity: 1;
  transform: translateX(0);
}

.gads-check-item svg {
  flex-shrink: 0;
  margin-top: 2px;
}

.gads-check-item span {
  font-size: 14px;
  color: rgba(255,255,255,0.8);
  line-height: 1.5;
}

/* ============================================================
   PROCESS STEPS
   ============================================================ */

.pa-process-steps {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  gap: 24px;
  margin-top: 60px;
  counter-reset: step-counter;
}

.pa-process-step {
  counter-increment: step-counter;
  position: relative;
  padding: 24px 20px 20px;
  background: rgba(255,255,255,0.03);
  border: 1px solid rgba(255,255,255,0.07);
  border-radius: 16px;
}

.pa-process-step::before {
  content: counter(step-counter, decimal-leading-zero);
  display: block;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 2px;
  color: #e91e8c;
  margin-bottom: 14px;
  opacity: 0.8;
}

.pa-process-step h3 {
  font-size: 16px;
  font-weight: 700;
  color: #ffffff;
  margin: 0 0 10px;
}

.pa-process-step p {
  font-size: 14px;
  color: rgba(255,255,255,0.6);
  line-height: 1.6;
  margin: 0;
}

/* ============================================================
   CASE STUDY BLOCK
   ============================================================ */

.pa-case-study {
  background: rgba(255,255,255,0.02);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: 20px;
  padding: 48px 40px;
  margin-top: 20px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  align-items: center;
}

@media (max-width: 900px) {
  .pa-case-study { grid-template-columns: 1fr; gap: 32px; padding: 32px 24px; }
}

.pa-cs-results {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
}

.pa-cs-stat {
  text-align: center;
  background: rgba(233,30,140,0.08);
  border: 1px solid rgba(233,30,140,0.2);
  border-radius: 12px;
  padding: 20px 12px;
}

.pa-cs-stat-num {
  font-size: 32px;
  font-weight: 900;
  color: #e91e8c;
  letter-spacing: -0.03em;
  line-height: 1;
}

.pa-cs-stat-label {
  font-size: 11px;
  font-weight: 600;
  color: rgba(255,255,255,0.5);
  margin-top: 6px;
  letter-spacing: 0.5px;
  text-transform: uppercase;
}

/* ============================================================
   WHY INSYNC GRID
   ============================================================ */

.pa-why-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 20px;
  margin-top: 56px;
}

.pa-why-card {
  background: rgba(255,255,255,0.025);
  border: 1px solid rgba(255,255,255,0.07);
  border-radius: 14px;
  padding: 24px 20px;
  transition: border-color 0.3s ease;
}

.pa-why-card:hover { border-color: rgba(233,30,140,0.3); }

.pa-why-icon {
  font-size: 26px;
  margin-bottom: 14px;
}

.pa-why-card h3 {
  font-size: 16px;
  font-weight: 700;
  color: #ffffff;
  margin: 0 0 8px;
}

.pa-why-card p {
  font-size: 14px;
  color: rgba(255,255,255,0.6);
  line-height: 1.6;
  margin: 0;
}

/* ============================================================
   FAQ
   ============================================================ */

.pa-faq-list {
  margin-top: 56px;
  display: flex;
  flex-direction: column;
  gap: 4px;
}

.faq-item {
  border-bottom: 1px solid rgba(255,255,255,0.08);
}

.faq-question {
  display: flex;
  justify-content: space-between;
  align-items: center;
  width: 100%;
  padding: 20px 0;
  background: none;
  border: none;
  color: #ffffff;
  font-family: 'Inter', sans-serif;
  font-size: 16px;
  font-weight: 600;
  text-align: left;
  cursor: pointer;
  gap: 16px;
}

.faq-chevron { flex-shrink: 0; transition: transform 0.25s ease; }
.faq-item.open .faq-chevron { transform: rotate(180deg); }

.faq-answer {
  overflow: hidden;
  max-height: 0;
  transition: max-height 0.35s cubic-bezier(0.16, 1, 0.3, 1);
}

.faq-item.open .faq-answer { max-height: 400px; }

.faq-answer p {
  padding-bottom: 20px;
  margin: 0;
  font-size: 14px;
  color: rgba(255,255,255,0.65);
  line-height: 1.7;
}

/* ============================================================
   CTA BANNER
   ============================================================ */

.pa-cta-banner {
  text-align: center;
  padding: 80px 24px;
  background: linear-gradient(135deg, rgba(233,30,140,0.12) 0%, rgba(124,58,237,0.1) 100%);
  border-radius: 24px;
  border: 1px solid rgba(233,30,140,0.2);
  margin: 0 auto;
  max-width: 860px;
}

.pa-cta-banner h2 {
  font-size: clamp(28px, 4vw, 48px);
  font-weight: 900;
  color: #ffffff;
  margin: 0 0 16px;
  letter-spacing: -0.02em;
}

.pa-cta-banner p {
  font-size: 16px;
  color: rgba(255,255,255,0.7);
  margin: 0 0 36px;
}

/* ============================================================
   LEAD FORM
   ============================================================ */

.gads-form-header { text-align: center; margin-bottom: 48px; }
.gads-form-header h2 { font-size: clamp(24px, 3.5vw, 40px); font-weight: 800; color: #ffffff; margin: 0 0 12px; }
.gads-form-header p  { font-size: 16px; color: rgba(255,255,255,0.65); margin: 0; }

.gads-form-wrap {
  max-width: 760px;
  margin: 0 auto;
}

.gads-form {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
}

@media (max-width: 640px) {
  .gads-form { grid-template-columns: 1fr; }
}

.form-field { display: flex; flex-direction: column; gap: 6px; }
.form-field.full { grid-column: 1 / -1; }

.form-field label {
  font-size: 13px;
  font-weight: 600;
  color: rgba(255,255,255,0.7);
}

.form-field input,
.form-field select,
.form-field textarea {
  background: rgba(255,255,255,0.05);
  border: 1px solid rgba(255,255,255,0.12);
  border-radius: 10px;
  padding: 12px 14px;
  font-family: 'Inter', sans-serif;
  font-size: 14px;
  color: #ffffff;
  outline: none;
  transition: border-color 0.2s ease, background 0.2s ease;
}

.form-field input:focus,
.form-field select:focus,
.form-field textarea:focus {
  border-color: #e91e8c;
  background: rgba(233,30,140,0.05);
}

.form-field select option { background: #1a1a2e; }
.form-field textarea { min-height: 120px; resize: vertical; }
.field-err { font-size: 12px; color: #f87171; min-height: 16px; }
.form-field.has-error input,
.form-field.has-error select,
.form-field.has-error textarea { border-color: #f87171; }

.gdpr-field {
  flex-direction: row;
  align-items: flex-start;
  gap: 10px;
}

.gdpr-field input[type="checkbox"] {
  width: 18px;
  height: 18px;
  flex-shrink: 0;
  margin-top: 2px;
  accent-color: #e91e8c;
  cursor: pointer;
}

.gdpr-field label {
  font-size: 12px;
  color: rgba(255,255,255,0.55);
  line-height: 1.5;
  cursor: pointer;
}

.gdpr-field a { color: #e91e8c; }

.gads-form-submit-wrap {
  grid-column: 1 / -1;
  display: flex;
  justify-content: center;
  padding-top: 8px;
}

.gads-submit-btn {
  padding: 14px 48px;
  background: linear-gradient(135deg, #e91e8c, #7c3aed);
  border: none;
  border-radius: 50px;
  font-family: 'Inter', sans-serif;
  font-size: 15px;
  font-weight: 700;
  color: #ffffff;
  cursor: pointer;
  transition: opacity 0.2s ease, transform 0.2s ease;
}

.gads-submit-btn:hover:not(:disabled) { opacity: 0.9; transform: translateY(-1px); }
.gads-submit-btn:disabled { opacity: 0.45; cursor: not-allowed; }

.form-success {
  display: none;
  flex-direction: column;
  align-items: center;
  text-align: center;
  padding: 60px 20px;
  gap: 12px;
}

.form-success h3 { font-size: 22px; font-weight: 700; color: #ffffff; margin: 0; }
.form-success p  { font-size: 15px; color: rgba(255,255,255,0.65); margin: 0; }

.form-success-tick {
  width: 56px;
  height: 56px;
  border-radius: 50%;
  background: rgba(233,30,140,0.12);
  border: 1.5px solid rgba(233,30,140,0.4);
  display: flex;
  align-items: center;
  justify-content: center;
}

/* ============================================================
   MOBILE STICKY CTA
   ============================================================ */

.mobile-sticky-cta {
  display: none;
  position: fixed;
  bottom: 20px;
  left: 50%;
  transform: translateX(-50%);
  z-index: 500;
  opacity: 0;
  pointer-events: none;
  transition: opacity 0.3s ease;
}

.mobile-sticky-cta.visible {
  opacity: 1;
  pointer-events: auto;
}

@media (max-width: 768px) {
  .mobile-sticky-cta { display: block; }
}

/* ============================================================
   PAGE SECTION UTILITY (shared with other service pages)
   ============================================================ */

.page-section {
  padding: 100px 24px;
  max-width: 1120px;
  margin: 0 auto;
}

.section-center { text-align: center; }

.section-tag {
  display: inline-block;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: #e91e8c;
  margin-bottom: 20px;
}

.section-heading {
  font-size: clamp(28px, 4vw, 48px);
  font-weight: 900;
  color: #ffffff;
  margin: 0 0 20px;
  letter-spacing: -0.02em;
  line-height: 1.1;
}

.section-sub {
  font-size: 16px;
  color: rgba(255,255,255,0.65);
  line-height: 1.7;
  max-width: 640px;
  margin: 0 auto;
}

/* ============================================================
   WHY PAID ADS? SECTION
   ============================================================ */

.why-paid-ads {
  position: relative;
  padding: 100px 40px 40px;
  background: transparent;
}

.why-paid-ads-grid {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: 64px;
  max-width: 1200px;
  margin: 0 auto;
  align-items: center;
}

/* ── Left column ── */

.why-paid-ads-label-row {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-bottom: 36px;
}

.why-paid-ads-label {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  font-weight: 500;
  color: rgba(255,255,255,0.55);
  letter-spacing: 2px;
  text-transform: uppercase;
  white-space: nowrap;
}

.why-paid-ads-divider {
  flex: 1;
  height: 1px;
  background: rgba(255,255,255,0.12);
}

.why-paid-ads-heading {
  font-family: 'Inter', sans-serif;
  font-size: clamp(36px, 4.5vw, 56px);
  font-weight: 800;
  line-height: 1.05;
  letter-spacing: -0.025em;
  color: #ffffff;
  margin: 0 0 28px;
}

.why-paid-ads-heading .italic-accent {
  font-family: 'Playfair Display', Georgia, serif;
  font-style: italic;
  font-weight: 500;
  color: #e91e8c;
}

.why-paid-ads-body {
  font-family: 'Inter', sans-serif;
  font-size: 17px;
  line-height: 1.5;
  color: rgba(255,255,255,0.78);
  margin: 0 0 20px;
}

.why-paid-ads-body + .why-paid-ads-body {
  margin-bottom: 32px;
}

.why-paid-ads-caption {
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  line-height: 1.55;
  color: rgba(255,255,255,0.45);
  margin: 0;
  max-width: 460px;
}

/* ── Right column ── */

.why-paid-ads-visual {
  position: relative;
}

.why-visual-bg {
  position: relative;
  width: 100%;
  aspect-ratio: 4 / 4.5;
  border-radius: 18px;
  overflow: visible;
  background: linear-gradient(135deg, #0a0a14 0%, #1a1535 40%, #2a1a3a 70%, #3a1a4a 100%);
  box-shadow: 0 30px 70px rgba(0,0,0,0.5);
}

.why-visual-glow {
  position: absolute;
  border-radius: 50%;
  filter: blur(20px);
  pointer-events: none;
}

.why-visual-glow--pink {
  top: 10%;
  left: 10%;
  width: 80px;
  height: 80px;
  background: radial-gradient(circle, rgba(233,30,140,0.4), transparent);
}

.why-visual-glow--purple {
  bottom: 15%;
  right: 15%;
  width: 100px;
  height: 100px;
  background: radial-gradient(circle, rgba(124,58,237,0.4), transparent);
}

/* Campaign dashboard card */

.campaign-dashboard {
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  width: 90%;
  max-width: 320px;
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.1);
  border-radius: 14px;
  padding: 20px;
  backdrop-filter: blur(20px);
  -webkit-backdrop-filter: blur(20px);
  z-index: 3;
}

.campaign-dashboard-status {
  display: flex;
  align-items: center;
  gap: 8px;
  margin-bottom: 12px;
}

.campaign-dot {
  width: 8px;
  height: 8px;
  background: #4ade80;
  border-radius: 50%;
  flex-shrink: 0;
  animation: whyDotPulse 1.5s ease-in-out infinite;
}

@keyframes whyDotPulse {
  0%, 100% { opacity: 0.4; transform: scale(0.8); }
  50%      { opacity: 1;   transform: scale(1.1); }
}

.campaign-status-label {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  font-weight: 600;
  color: rgba(255,255,255,0.7);
  letter-spacing: 1.5px;
  text-transform: uppercase;
}

.campaign-dashboard-name {
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  font-weight: 600;
  color: #ffffff;
  margin-bottom: 16px;
}

.campaign-dashboard-stats {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px;
  margin-bottom: 16px;
}

.campaign-stat-label {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  color: rgba(255,255,255,0.5);
  letter-spacing: 1px;
  text-transform: uppercase;
  margin-bottom: 4px;
}

.campaign-stat-value {
  font-family: 'Inter', sans-serif;
  font-size: 26px;
  font-weight: 800;
  letter-spacing: -0.02em;
  line-height: 1;
}

.campaign-stat-value--pink   { color: #e91e8c; }
.campaign-stat-value--purple { color: #b59bff; }

.campaign-progress {
  height: 4px;
  background: rgba(255,255,255,0.08);
  border-radius: 2px;
  overflow: hidden;
  margin-bottom: 8px;
}

.campaign-progress-fill {
  height: 100%;
  width: 78%;
  background: linear-gradient(90deg, #e91e8c, #b59bff);
  border-radius: 2px;
}

.campaign-progress-label {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  color: rgba(255,255,255,0.5);
}

/* Tilted side ad cards */

.why-ad-card {
  position: absolute;
  border-radius: 12px;
  box-shadow: 0 16px 36px rgba(0,0,0,0.5);
  padding: 12px;
  color: #ffffff;
  z-index: 4;
}

.why-ad-card--meta {
  top: 8%;
  right: -10%;
  width: 110px;
  aspect-ratio: 1 / 1.3;
  background: linear-gradient(135deg, #ec4899, #831843);
  transform: rotate(8deg);
}

.why-ad-card--google {
  bottom: 8%;
  left: -8%;
  width: 100px;
  aspect-ratio: 1 / 1.2;
  background: linear-gradient(135deg, #38bdf8, #0c4a6e);
  transform: rotate(-6deg);
}

.why-ad-card-tag {
  font-family: 'Inter', sans-serif;
  font-size: 8px;
  font-weight: 700;
  letter-spacing: 1px;
  opacity: 0.85;
  text-transform: uppercase;
}

.why-ad-card-title {
  font-family: 'Inter', sans-serif;
  font-weight: 700;
  margin-top: 6px;
  line-height: 1.2;
}

.why-ad-card--meta .why-ad-card-title   { font-size: 11px; }
.why-ad-card--google .why-ad-card-title { font-size: 15px; line-height: 1; }

/* ── Responsive ── */

@media (max-width: 1024px) {
  .why-paid-ads { padding: 80px 32px; }
  .why-paid-ads-grid { gap: 48px; }
  .why-paid-ads-body { font-size: 16px; }
}

@media (max-width: 768px) {
  .why-paid-ads { padding: 60px 20px; }
  .why-paid-ads-grid {
    grid-template-columns: 1fr;
    gap: 48px;
  }
  .why-paid-ads-text  { order: 1; }
  .why-paid-ads-visual { order: 2; }
  .why-paid-ads-heading { font-size: clamp(32px, 8vw, 42px); }
  .why-paid-ads-body    { font-size: 15px; }
  .why-paid-ads-caption { font-size: 12px; }
  .why-ad-card--meta  { right: -4%; width: 90px; }
  .why-ad-card--google { left: -4%; width: 85px; }
}

@media (prefers-reduced-motion: reduce) {
  .campaign-dot { animation: none; opacity: 1; }
}

/* ============================================================
   WHY PAID ADS — ENTRANCE + FLOAT ANIMATIONS
   ============================================================ */

/* Start hidden */
.why-paid-ads-label-row,
.why-paid-ads-heading,
.why-paid-ads-body,
.why-paid-ads-caption,
.why-visual-bg,
.campaign-dashboard,
.why-ad-card--meta,
.why-ad-card--google {
  opacity: 0;
}

/* ── Keyframes ── */

@keyframes whyTxtEnter {
  from { opacity: 0; transform: translateX(-28px); }
  to   { opacity: 1; transform: translateX(0); }
}

@keyframes whyVisualEnter {
  from { opacity: 0; transform: translateY(32px); }
  to   { opacity: 1; transform: translateY(0); }
}

@keyframes whyDashEnter {
  from { opacity: 0; transform: translate(-50%, -40%); }
  to   { opacity: 1; transform: translate(-50%, -50%); }
}

/* Meta card — top right, tilted +8deg */
@keyframes whyEnterMeta {
  from { opacity: 0; transform: translateY(28px) rotate(8deg); }
  to   { opacity: 1; transform: translateY(0)    rotate(8deg); }
}
@keyframes whyFloatMeta {
  0%, 100% { transform: translateY(0)    rotate(8deg); }
  50%      { transform: translateY(-9px)  rotate(8deg); }
}

/* Google card — bottom left, tilted -6deg */
@keyframes whyEnterGoogle {
  from { opacity: 0; transform: translateY(28px) rotate(-6deg); }
  to   { opacity: 1; transform: translateY(0)    rotate(-6deg); }
}
@keyframes whyFloatGoogle {
  0%, 100% { transform: translateY(0)    rotate(-6deg); }
  50%      { transform: translateY(-7px)  rotate(-6deg); }
}

/* ── Trigger when section gets .is-visible ── */

.why-paid-ads.is-visible .why-paid-ads-label-row {
  animation: whyTxtEnter 0.7s cubic-bezier(0.16,1,0.3,1) 0.05s forwards;
}
.why-paid-ads.is-visible .why-paid-ads-heading {
  animation: whyTxtEnter 0.75s cubic-bezier(0.16,1,0.3,1) 0.18s forwards;
}
.why-paid-ads.is-visible .why-paid-ads-body {
  animation: whyTxtEnter 0.75s cubic-bezier(0.16,1,0.3,1) 0.32s forwards;
}
.why-paid-ads.is-visible .why-paid-ads-caption {
  animation: whyTxtEnter 0.75s cubic-bezier(0.16,1,0.3,1) 0.44s forwards;
}

/* Visual panel */
.why-paid-ads.is-visible .why-visual-bg {
  animation: whyVisualEnter 0.9s cubic-bezier(0.16,1,0.3,1) 0.15s forwards;
}

/* Dashboard card inside the panel */
.why-paid-ads.is-visible .campaign-dashboard {
  animation: whyDashEnter 0.8s cubic-bezier(0.16,1,0.3,1) 0.4s forwards;
}

/* Tilted ad cards — enter then float */
.why-paid-ads.is-visible .why-ad-card--meta {
  animation:
    whyEnterMeta  0.65s cubic-bezier(0.16,1,0.3,1) 0.55s forwards,
    whyFloatMeta  4.5s  ease-in-out                 1.2s  infinite;
}
.why-paid-ads.is-visible .why-ad-card--google {
  animation:
    whyEnterGoogle 0.65s cubic-bezier(0.16,1,0.3,1) 0.7s  forwards,
    whyFloatGoogle 5s    ease-in-out                  1.35s infinite;
}

/* Reduced motion fallback */
@media (prefers-reduced-motion: reduce) {
  .why-paid-ads-label-row,
  .why-paid-ads-heading,
  .why-paid-ads-body,
  .why-paid-ads-caption,
  .why-visual-bg,
  .campaign-dashboard,
  .why-ad-card--meta,
  .why-ad-card--google {
    opacity: 1 !important;
    animation: none !important;
  }
  .why-ad-card--meta   { transform: rotate(8deg);  }
  .why-ad-card--google { transform: rotate(-6deg); }
}

/* ============================================================
   OUR PROCESS SECTION
   ============================================================ */

.proc-section {
  position: relative;
  padding: 40px 32px 100px;
  background: transparent;
}

.proc-card {
  background: transparent;
  border: none;
  border-radius: 24px;
  padding: 64px 56px;
  max-width: 1180px;
  margin: 0 auto;
}

.proc-grid {
  display: grid;
  grid-template-columns: 1fr 1.2fr;
  gap: 80px;
  align-items: start;
}

/* ── Left column ── */

.proc-left {
  position: sticky;
  top: 120px;
}

.proc-label {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  font-weight: 500;
  color: rgba(255,255,255,0.5);
  letter-spacing: 2px;
  text-transform: uppercase;
  margin-bottom: 28px;
}

.proc-heading {
  font-family: 'Inter', sans-serif;
  font-size: clamp(36px, 4.2vw, 52px);
  font-weight: 800;
  line-height: 1.05;
  letter-spacing: -0.025em;
  color: #ffffff;
  margin: 0 0 24px;
}

.proc-heading .italic-accent {
  font-family: 'Playfair Display', Georgia, serif;
  font-style: italic;
  font-weight: 500;
  color: #e91e8c;
}

.proc-desc {
  font-family: 'Inter', sans-serif;
  font-size: 16px;
  line-height: 1.55;
  color: rgba(255,255,255,0.65);
  margin: 0 0 32px;
  max-width: 380px;
}

.proc-cta {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 14px 26px;
  background: #e91e8c;
  border-radius: 50px;
  font-family: 'Inter', sans-serif;
  font-size: 14px;
  font-weight: 500;
  color: #ffffff;
  text-decoration: none;
  box-shadow: 0 10px 32px rgba(233,30,140,0.35);
  transition: background 0.3s ease, transform 0.3s ease;
}

.proc-cta:hover {
  background: #f04ba1;
  transform: translateY(-2px);
}

/* ── Right column — timeline ── */

.proc-right {
  position: relative;
}

.proc-line {
  position: absolute;
  left: 22px;
  top: 22px;
  bottom: 22px;
  width: 1px;
  background: rgba(255,255,255,0.1);
}

.proc-step {
  position: relative;
  display: grid;
  grid-template-columns: 44px 1fr;
  gap: 24px;
  padding-bottom: 40px;
  opacity: 0;
  transform: translateY(20px);
  transition: opacity 0.7s ease, transform 0.7s cubic-bezier(0.16, 1, 0.3, 1);
}

.proc-step:last-child { padding-bottom: 0; }

.proc-step.is-active {
  opacity: 1;
  transform: translateY(0);
}

.proc-circle {
  width: 44px;
  height: 44px;
  border-radius: 50%;
  border: 1px solid rgba(255,255,255,0.15);
  background: #080808;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: 'Inter', sans-serif;
  font-size: 14px;
  font-weight: 600;
  color: rgba(255,255,255,0.6);
  position: relative;
  z-index: 2;
  flex-shrink: 0;
  transition: background 0.5s ease, border-color 0.5s ease, color 0.5s ease, box-shadow 0.5s ease;
}

.proc-step.is-active .proc-circle {
  background: #e91e8c;
  border-color: #e91e8c;
  color: #ffffff;
  box-shadow: 0 0 0 4px rgba(233,30,140,0.15), 0 8px 20px rgba(233,30,140,0.35);
}

.proc-text { padding-top: 6px; }

.proc-step-title {
  font-family: 'Inter', sans-serif;
  font-size: 20px;
  font-weight: 700;
  color: #ffffff;
  margin: 0 0 6px;
  letter-spacing: -0.01em;
}

.proc-step-body {
  font-family: 'Inter', sans-serif;
  font-size: 14px;
  line-height: 1.55;
  color: rgba(255,255,255,0.6);
  margin: 0;
}

/* ── Responsive ── */

@media (max-width: 1024px) {
  .proc-card { padding: 48px 32px; }
  .proc-grid { gap: 56px; }
}

@media (max-width: 768px) {
  .proc-section { padding: 60px 16px; }
  .proc-card    { padding: 36px 24px; border-radius: 18px; }
  .proc-grid    { grid-template-columns: 1fr; gap: 40px; }
  .proc-left    { position: relative; top: auto; }
  .proc-heading { font-size: clamp(28px, 7vw, 38px); }
  .proc-step    { grid-template-columns: 36px 1fr; gap: 16px; padding-bottom: 32px; }
  .proc-circle  { width: 36px; height: 36px; font-size: 12px; }
  .proc-line    { left: 18px; }
  .proc-step-title { font-size: 17px; }
  .proc-step-body  { font-size: 13px; }
}

@media (prefers-reduced-motion: reduce) {
  .proc-step { opacity: 1; transform: none; transition: none; }
}

/* ============================================================
   IMAGINE — WIDE CTA CARD
   ============================================================ */

.imagine-section {
  position: relative;
  padding: 80px 32px;
  background: transparent;
}

.imagine-card {
  position: relative;
  width: 100%;
  max-width: 1180px;
  margin: 0 auto;
  aspect-ratio: 2.1 / 1;
  border-radius: 20px;
  overflow: hidden;
  box-shadow: 0 30px 70px rgba(0,0,0,0.5);
}

.imagine-bg {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(100deg, rgba(15,12,40,0.92) 0%, rgba(15,12,40,0.6) 45%, rgba(15,12,40,0.15) 80%),
    url('/images/saas-cta.png') right center / cover no-repeat,
    linear-gradient(135deg, #1a0a1a 0%, #2a0a2a 30%, #3a1a3a 70%, #1a0a0a 100%);
}

/* ── Visual area (right) ── */

.imagine-visual-area {
  position: absolute;
  inset: 0;
  z-index: 2;
}

.imagine-glow {
  position: absolute;
  top: 50%;
  right: 8%;
  width: 380px;
  height: 380px;
  transform: translateY(-50%);
  background: radial-gradient(circle at 35% 40%, rgba(233,30,140,0.18) 0%, rgba(124,58,237,0.12) 40%, transparent 70%);
  filter: blur(40px);
  pointer-events: none;
}

.imagine-silhouette {
  position: absolute;
  top: 50%;
  right: 15%;
  width: 280px;
  height: 380px;
  transform: translateY(-50%);
  background: linear-gradient(180deg, rgba(40,40,60,0.6) 0%, rgba(20,20,30,0.9) 100%);
  border-radius: 50% 40% 50% 40% / 60% 50% 50% 40%;
  opacity: 0.6;
  pointer-events: none;
}

.imagine-dot {
  position: absolute;
  border-radius: 50%;
  filter: blur(8px);
  pointer-events: none;
}

.imagine-dot--pink {
  top: 18%;
  right: 30%;
  width: 70px;
  height: 70px;
  background: radial-gradient(circle, rgba(233,30,140,0.5), transparent);
  animation: imagineDotFloat1 6s ease-in-out infinite;
}

.imagine-dot--purple {
  top: 55%;
  right: 12%;
  width: 90px;
  height: 90px;
  background: radial-gradient(circle, rgba(124,58,237,0.4), transparent);
  animation: imagineDotFloat2 7s ease-in-out infinite;
}

.imagine-dot--yellow {
  top: 72%;
  right: 22%;
  width: 50px;
  height: 50px;
  background: radial-gradient(circle, rgba(245,184,0,0.35), transparent);
  animation: imagineDotFloat1 8s ease-in-out infinite reverse;
}

@keyframes imagineDotFloat1 {
  0%, 100% { transform: translate(0, 0); }
  50%      { transform: translate(-10px, -15px); }
}

@keyframes imagineDotFloat2 {
  0%, 100% { transform: translate(0, 0); }
  50%      { transform: translate(15px, -10px); }
}

/* Stat cards cluster */

.imagine-stat-group {
  position: absolute;
  top: 50%;
  right: 20%;
  transform: translateY(-50%);
  width: 200px;
}

.imagine-stat-card {
  position: absolute;
  padding: 12px 16px;
  background: rgba(15,15,15,0.9);
  backdrop-filter: blur(20px);
  -webkit-backdrop-filter: blur(20px);
  border-radius: 12px;
  box-shadow: 0 10px 30px rgba(0,0,0,0.5);
  white-space: nowrap;
}

.imagine-stat-card--meta {
  top: -60px;
  left: 20px;
  border: 1px solid rgba(233,30,140,0.4);
  transform: rotate(-4deg);
}

.imagine-stat-card--google {
  top: 30px;
  right: -20px;
  border: 1px solid rgba(124,58,237,0.4);
  transform: rotate(5deg);
}

.imagine-stat-card--leads {
  top: 110px;
  left: -10px;
  border: 1px solid rgba(255,255,255,0.1);
  transform: rotate(-2deg);
}

.imagine-stat-tag {
  display: flex;
  align-items: center;
  gap: 6px;
  margin-bottom: 4px;
}

.imagine-live-dot {
  display: inline-block;
  width: 6px;
  height: 6px;
  background: #4ade80;
  border-radius: 50%;
  flex-shrink: 0;
  animation: imagineLivePulse 1.5s ease-in-out infinite;
}

@keyframes imagineLivePulse {
  0%, 100% { opacity: 0.5; transform: scale(0.8); }
  50%      { opacity: 1;   transform: scale(1.1); }
}

.imagine-stat-label-pink {
  font-family: 'Inter', sans-serif;
  font-size: 9px;
  font-weight: 700;
  letter-spacing: 1px;
  color: #e91e8c;
  text-transform: uppercase;
}

.imagine-stat-label-purple {
  font-family: 'Inter', sans-serif;
  font-size: 9px;
  font-weight: 700;
  letter-spacing: 1px;
  color: #b59bff;
  text-transform: uppercase;
}

.imagine-stat-mini-label {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  color: rgba(255,255,255,0.5);
  letter-spacing: 1px;
  text-transform: uppercase;
  margin-bottom: 4px;
}

.imagine-stat-value {
  font-family: 'Inter', sans-serif;
  font-size: 17px;
  font-weight: 800;
  color: #ffffff;
  line-height: 1;
}

/* ── Dark gradient overlay (keeps left text readable) ── */

.imagine-overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg,
    rgba(8,8,8,0.88) 0%,
    rgba(8,8,8,0.55) 45%,
    transparent 100%);
  z-index: 3;
  pointer-events: none;
}

/* ── Text (left) ── */

.imagine-text {
  position: absolute;
  top: 50%;
  left: 8%;
  transform: translateY(-50%);
  width: 50%;
  max-width: 480px;
  z-index: 5;
}

.imagine-heading {
  font-family: 'Inter', sans-serif;
  font-size: clamp(28px, 3.8vw, 48px);
  font-weight: 800;
  line-height: 1.05;
  letter-spacing: -0.025em;
  color: #ffffff;
  margin: 0 0 20px;
}

.imagine-heading .italic-accent {
  font-family: 'Playfair Display', Georgia, serif;
  font-style: italic;
  font-weight: 500;
  color: #e91e8c;
}

.imagine-body {
  font-family: 'Inter', sans-serif;
  font-size: 15px;
  line-height: 1.55;
  color: rgba(255,255,255,0.75);
  margin: 0 0 28px;
}

.imagine-cta {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 14px 26px;
  background: #e91e8c;
  border-radius: 50px;
  font-family: 'Inter', sans-serif;
  font-size: 14px;
  font-weight: 500;
  color: #ffffff;
  text-decoration: none;
  box-shadow: 0 10px 32px rgba(233,30,140,0.4);
  transition: background 0.3s ease, transform 0.3s ease, box-shadow 0.3s ease;
}

.imagine-cta:hover {
  background: #f04ba1;
  transform: translateY(-2px);
  box-shadow: 0 14px 38px rgba(233,30,140,0.55);
}

/* ── Responsive ── */

@media (max-width: 1024px) {
  .imagine-section { padding: 60px 24px; }
  .imagine-card    { aspect-ratio: 1.8 / 1; }
  .imagine-stat-group { right: 12%; width: 180px; }
  .imagine-text    { max-width: 420px; }
}

@media (max-width: 768px) {
  .imagine-section { padding: 50px 16px; }
  .imagine-card    { aspect-ratio: 1 / 1.2; }

  .imagine-glow {
    right: 50%;
    transform: translate(50%, -50%);
    top: 22%;
    width: 280px;
    height: 280px;
  }

  .imagine-silhouette { display: none; }

  .imagine-stat-group {
    right: 50%;
    transform: translate(50%, -50%);
    top: 22%;
    width: 240px;
  }

  .imagine-stat-card--meta   { top: -50px; left: 0; }
  .imagine-stat-card--google { top: 30px;  right: 0; }
  .imagine-stat-card--leads  { top: 100px; left: 20px; }

  .imagine-overlay {
    background: linear-gradient(180deg,
      transparent 0%,
      rgba(8,8,8,0.5) 40%,
      rgba(8,8,8,0.95) 70%);
  }

  .imagine-text {
    top: auto;
    left: 6%;
    right: 6%;
    bottom: 8%;
    transform: none;
    width: auto;
    max-width: none;
  }

  .imagine-heading { font-size: clamp(22px, 7vw, 32px); }
  .imagine-body    { font-size: 14px; margin-bottom: 20px; }
}

@media (prefers-reduced-motion: reduce) {
  .imagine-dot, .imagine-live-dot { animation: none; }
  .imagine-cta:hover { transform: none; }
}

/* ============================================================
   IMAGINE SECTION — ENTRANCE + FLOAT ANIMATIONS
   ============================================================ */

/* Text children start hidden */
.imagine-heading,
.imagine-body,
.imagine-cta {
  opacity: 0;
}

/* Stat cards start hidden (preserve their tilt in keyframes) */
.imagine-stat-card--meta,
.imagine-stat-card--google,
.imagine-stat-card--leads {
  opacity: 0;
}

/* ── Keyframes ── */

@keyframes imagineTxtEnter {
  from { opacity: 0; transform: translateX(-28px); }
  to   { opacity: 1; transform: translateX(0); }
}

/* Meta card: enter then float */
@keyframes imagineEnterMeta {
  from { opacity: 0; transform: translateY(32px) rotate(-4deg); }
  to   { opacity: 1; transform: translateY(0)    rotate(-4deg); }
}
@keyframes imagineFloatMeta {
  0%, 100% { transform: translateY(0)   rotate(-4deg); }
  50%      { transform: translateY(-9px) rotate(-4deg); }
}

/* Google card: enter then float */
@keyframes imagineEnterGoogle {
  from { opacity: 0; transform: translateY(32px) rotate(5deg); }
  to   { opacity: 1; transform: translateY(0)    rotate(5deg); }
}
@keyframes imagineFloatGoogle {
  0%, 100% { transform: translateY(0)    rotate(5deg); }
  50%      { transform: translateY(-11px) rotate(5deg); }
}

/* Leads card: enter then float */
@keyframes imagineEnterLeads {
  from { opacity: 0; transform: translateY(32px) rotate(-2deg); }
  to   { opacity: 1; transform: translateY(0)    rotate(-2deg); }
}
@keyframes imagineFloatLeads {
  0%, 100% { transform: translateY(0)   rotate(-2deg); }
  50%      { transform: translateY(-7px) rotate(-2deg); }
}

/* ── Trigger on .is-visible (added by IntersectionObserver) ── */

.imagine-section.is-visible .imagine-heading {
  animation: imagineTxtEnter 0.75s cubic-bezier(0.16,1,0.3,1) 0.1s forwards;
}
.imagine-section.is-visible .imagine-body {
  animation: imagineTxtEnter 0.75s cubic-bezier(0.16,1,0.3,1) 0.25s forwards;
}
.imagine-section.is-visible .imagine-cta {
  animation: imagineTxtEnter 0.75s cubic-bezier(0.16,1,0.3,1) 0.4s forwards;
}

/* Cards: entrance plays once, then seamlessly hands off to float loop */
.imagine-section.is-visible .imagine-stat-card--meta {
  animation:
    imagineEnterMeta  0.65s cubic-bezier(0.16,1,0.3,1) 0.3s  forwards,
    imagineFloatMeta  4.5s ease-in-out                  0.95s infinite;
}
.imagine-section.is-visible .imagine-stat-card--google {
  animation:
    imagineEnterGoogle 0.65s cubic-bezier(0.16,1,0.3,1) 0.48s forwards,
    imagineFloatGoogle 5s   ease-in-out                  1.13s infinite;
}
.imagine-section.is-visible .imagine-stat-card--leads {
  animation:
    imagineEnterLeads  0.65s cubic-bezier(0.16,1,0.3,1) 0.62s forwards,
    imagineFloatLeads  4s   ease-in-out                  1.27s infinite;
}

/* Reduced motion — show everything immediately, no float */
@media (prefers-reduced-motion: reduce) {
  .imagine-heading,
  .imagine-body,
  .imagine-cta,
  .imagine-stat-card--meta,
  .imagine-stat-card--google,
  .imagine-stat-card--leads {
    opacity: 1 !important;
    animation: none !important;
    transform: none;
  }
  .imagine-stat-card--meta   { transform: rotate(-4deg); }
  .imagine-stat-card--google { transform: rotate(5deg);  }
  .imagine-stat-card--leads  { transform: rotate(-2deg); }
}


/* ══════════════════════════════════════════
   RELATED ARTICLES SECTION
══════════════════════════════════════════ */

.pa-ra-section {
  background: #080808;
  padding: 80px 40px 100px;
  position: relative;
  overflow: hidden;
}

.pa-ra-glow {
  position: absolute;
  top: 30%;
  left: 50%;
  transform: translateX(-50%);
  width: 800px;
  height: 500px;
  background: radial-gradient(
    ellipse at center,
    rgba(233,30,140,0.08) 0%,
    rgba(124,58,237,0.05) 40%,
    transparent 70%
  );
  filter: blur(80px);
  pointer-events: none;
}

/* ── Header ── */
.pa-ra-header {
  text-align: center;
  margin-bottom: 70px;
  position: relative;
  z-index: 2;
}

.pa-ra-label {
  font-family: 'Playfair Display', Georgia, serif;
  font-style: italic;
  font-size: 13px;
  color: rgba(255,255,255,0.7);
  letter-spacing: 4px;
  text-transform: uppercase;
  margin-bottom: 22px;
}

.pa-ra-heading {
  font-family: 'Inter', sans-serif;
  font-size: clamp(28px, 4vw, 46px);
  font-weight: 700;
  color: #fff;
  line-height: 1.15;
  letter-spacing: -0.025em;
  margin: 0 auto;
  max-width: 800px;
}

.pa-ra-heading-italic {
  font-family: 'Playfair Display', Georgia, serif;
  font-style: italic;
  font-weight: 400;
}

/* ── Grid ── */
.pa-ra-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
  max-width: 1280px;
  margin: 0 auto;
  position: relative;
  z-index: 2;
}

/* ── Card ── */
.pa-ra-card {
  cursor: pointer;
  text-decoration: none;
  color: inherit;
  display: flex;
  flex-direction: column;
  gap: 18px;
  transition: transform 0.4s ease;
}

.pa-ra-card:hover { transform: translateY(-6px); }
.pa-ra-card:hover .pa-ra-card-title { color: #e91e8c; }

.pa-ra-card-img {
  aspect-ratio: 1.45 / 1;
  border-radius: 18px;
  overflow: hidden;
  position: relative;
}

.pa-ra-img-1 { background: linear-gradient(135deg, #1a1f3a 0%, #0a0f22 100%); }
.pa-ra-img-2 { background: linear-gradient(135deg, #3a1a2a 0%, #1a0a15 100%); }
.pa-ra-img-3 { background: linear-gradient(135deg, #2a3a1a 0%, #0a1f05 100%); }

.pa-ra-img-vis {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  justify-content: center;
}

.pa-ra-img-overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 40%, rgba(0,0,0,0.3));
  pointer-events: none;
}

.pa-ra-img-stat-pill {
  position: absolute;
  top: 16px;
  left: 16px;
  padding: 6px 12px;
  background: rgba(255,255,255,0.95);
  border-radius: 50px;
  font-family: 'Inter', sans-serif;
  font-size: 9px;
  font-weight: 700;
  color: #0a0a0a;
  letter-spacing: 1.5px;
  z-index: 3;
}

.pa-ra-card-meta {
  display: flex;
  align-items: center;
  gap: 10px;
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  color: rgba(255,255,255,0.55);
}

.pa-ra-card-meta .dot {
  width: 3px;
  height: 3px;
  background: rgba(255,255,255,0.4);
  border-radius: 50%;
  display: inline-block;
}

.pa-ra-card-title {
  font-family: 'Inter', sans-serif;
  font-size: 20px;
  font-weight: 700;
  color: #fff;
  line-height: 1.3;
  letter-spacing: -0.01em;
  margin: 0;
  transition: color 0.3s ease;
}

.pa-ra-card-desc {
  font-family: 'Inter', sans-serif;
  font-size: 14px;
  line-height: 1.55;
  color: rgba(255,255,255,0.55);
  margin: 0;
}

/* ── Card 1 visual — phone mockup ── */
.pa-v1-phone {
  width: 38%;
  aspect-ratio: 9/16;
  background: linear-gradient(180deg, #1a1a1a, #000);
  border-radius: 18px;
  padding: 8px;
  box-shadow: 0 16px 40px rgba(0,0,0,0.5);
  position: relative;
}

.pa-v1-screen {
  width: 100%;
  height: 100%;
  background: linear-gradient(135deg, #4a5d7a, #2a3a4a);
  border-radius: 12px;
  position: relative;
  overflow: hidden;
  padding: 8px;
  box-sizing: border-box;
}

.pa-v1-header {
  font-family: 'Inter', sans-serif;
  font-size: 7px;
  color: rgba(255,255,255,0.6);
  font-weight: 700;
}

.pa-v1-card-mini {
  margin-top: 8px;
  padding: 6px;
  background: rgba(255,255,255,0.95);
  border-radius: 6px;
}

.pa-v1-card-img-block {
  height: 28px;
  background: linear-gradient(135deg, #e91e8c, #7c3aed);
  border-radius: 4px;
  margin-bottom: 4px;
}

.pa-v1-card-line {
  height: 3px;
  background: rgba(0,0,0,0.08);
  border-radius: 2px;
  margin-bottom: 3px;
}

.pa-v1-cta {
  margin-top: 5px;
  padding: 3px 6px;
  background: #e91e8c;
  border-radius: 50px;
  text-align: center;
  font-family: 'Inter', sans-serif;
  font-size: 6px;
  font-weight: 700;
  color: #fff;
}

.pa-v1-stat {
  position: absolute;
  top: 18%;
  right: 8%;
  padding: 7px 12px;
  background: rgba(0,0,0,0.85);
  border: 1px solid rgba(233,30,140,0.4);
  border-radius: 50px;
  font-family: 'Inter', sans-serif;
  font-size: 9px;
  font-weight: 700;
  color: #e91e8c;
  letter-spacing: 1px;
  transform: rotate(6deg);
  z-index: 4;
}

.pa-v1-stat-2 {
  position: absolute;
  bottom: 12%;
  right: 12%;
  padding: 7px 12px;
  background: rgba(255,255,255,0.95);
  border-radius: 50px;
  font-family: 'Inter', sans-serif;
  font-size: 9px;
  font-weight: 700;
  color: #0a0a0a;
  letter-spacing: 1px;
  transform: rotate(-4deg);
  z-index: 4;
}

/* ── Card 2 visual — Google Ads dashboard ── */
.pa-v2-dashboard {
  width: 78%;
  height: 70%;
  background: #fff;
  border-radius: 12px;
  position: relative;
  padding: 12px;
  box-shadow: 0 16px 40px rgba(0,0,0,0.4);
  box-sizing: border-box;
}

.pa-v2-d-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 10px;
}

.pa-v2-d-title {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  font-weight: 700;
  color: #0a0a0a;
}

.pa-v2-d-live {
  display: flex;
  align-items: center;
  gap: 4px;
  font-family: 'Inter', sans-serif;
  font-size: 7px;
  font-weight: 700;
  color: #4ade80;
}

.pa-v2-d-live::before {
  content: '';
  width: 5px;
  height: 5px;
  background: #4ade80;
  border-radius: 50%;
}

.pa-v2-d-stats {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 8px;
  margin-bottom: 10px;
}

.pa-v2-d-stat-box {
  padding: 6px 8px;
  background: rgba(233,30,140,0.08);
  border-radius: 6px;
}

.pa-v2-d-stat-box-2 { background: rgba(124,58,237,0.08); }

.pa-v2-d-stat-label {
  font-family: 'Inter', sans-serif;
  font-size: 7px;
  color: rgba(0,0,0,0.5);
  letter-spacing: 0.8px;
  font-weight: 600;
}

.pa-v2-d-stat-value {
  font-family: 'Inter', sans-serif;
  font-size: 16px;
  font-weight: 900;
  color: #e91e8c;
  line-height: 1;
  margin-top: 2px;
}

.pa-v2-d-chart {
  display: flex;
  align-items: flex-end;
  gap: 3px;
  height: 38px;
}

.pa-v2-d-chart > div {
  flex: 1;
  background: linear-gradient(180deg, #e91e8c, #7c3aed);
  border-radius: 2px;
}

.pa-v2-pill {
  position: absolute;
  top: 14%;
  right: 6%;
  padding: 6px 12px;
  background: rgba(0,0,0,0.85);
  border-radius: 50px;
  font-family: 'Inter', sans-serif;
  font-size: 8px;
  font-weight: 700;
  color: #fff;
  letter-spacing: 1px;
  transform: rotate(5deg);
  z-index: 4;
}

.pa-v2-pill-2 {
  position: absolute;
  bottom: 14%;
  left: 6%;
  padding: 6px 12px;
  background: rgba(233,30,140,0.95);
  border-radius: 50px;
  font-family: 'Inter', sans-serif;
  font-size: 8px;
  font-weight: 700;
  color: #fff;
  letter-spacing: 1px;
  transform: rotate(-3deg);
  z-index: 4;
}

/* ── Card 3 visual — creative stack ── */
.pa-v3-stack {
  width: 78%;
  height: 70%;
  position: relative;
}

.pa-v3-creative {
  position: absolute;
  padding: 10px;
  border-radius: 10px;
  box-shadow: 0 16px 40px rgba(0,0,0,0.5);
  font-family: 'Inter', sans-serif;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  box-sizing: border-box;
}

.pa-v3-c1 {
  top: 8%; left: 0;
  width: 58%;
  aspect-ratio: 1/1;
  transform: rotate(-6deg);
  background: linear-gradient(135deg, #fde047, #ca8a04);
}

.pa-v3-c2 {
  top: 15%; left: 22%;
  width: 60%;
  aspect-ratio: 1/1;
  transform: rotate(4deg);
  background: linear-gradient(135deg, #c9a3e0, #f48cb8);
  z-index: 2;
}

.pa-v3-c3 {
  top: 22%; left: 12%;
  width: 64%;
  aspect-ratio: 1/1;
  transform: rotate(-2deg);
  background: linear-gradient(135deg, #4a5d3a, #1a2a0a);
  z-index: 3;
}

.pa-v3-creative-label {
  font-size: 8px;
  font-weight: 700;
  letter-spacing: 1px;
  text-transform: uppercase;
}
.pa-v3-c1 .pa-v3-creative-label { color: rgba(60,40,5,0.7); }
.pa-v3-c2 .pa-v3-creative-label { color: rgba(60,15,40,0.7); }
.pa-v3-c3 .pa-v3-creative-label { color: rgba(255,255,255,0.6); }

.pa-v3-creative-title {
  font-size: 13px;
  font-weight: 900;
  line-height: 1.1;
}
.pa-v3-c1 .pa-v3-creative-title { color: #2a1a05; }
.pa-v3-c2 .pa-v3-creative-title { color: #4a1525; }
.pa-v3-c3 .pa-v3-creative-title { color: #fff; }

.pa-v3-creative-cta {
  align-self: flex-start;
  padding: 4px 8px;
  background: #0a0a0a;
  color: #fff;
  border-radius: 50px;
  font-size: 8px;
  font-weight: 700;
  letter-spacing: 0.5px;
}

/* ── Mobile ── */
@media (max-width: 768px) {
  .pa-ra-section  { padding: 50px 16px 70px; }
  .pa-ra-header   { margin-bottom: 36px; }
  .pa-ra-grid     { grid-template-columns: 1fr; gap: 28px; }
}

/* Hero cards — real media fills the card */
.ad-card-media {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
  border-radius: inherit;
}
.ad-card { overflow: hidden; }

/* ── Varied hero card sizes (desktop) — videos big, images mixed ── */
@media (min-width: 900px) {
  .ad-card--slot    { width: 175px; height: 290px; }   /* match camera video size */
  .ad-card--camera  { width: 175px; height: 290px; }   /* big tall video */
  .ad-card--magnet  { width: 230px; height: 240px; }   /* bigger to show full image */
  .ad-card--kitchen { width: 210px; height: 220px; }   /* big image, lower-center */
  .ad-card--teeth   { width: 160px; height: 205px; }   /* tall image */
}

/* Show FULL image (no cropping) on the teeth/Download card */
.ad-card--teeth .ad-card-media { object-fit: cover; }

/* CAMPAIGN LIVE dashboard replaced with a real image — fill the whole frame */
.campaign-dashboard--image {
  top: 0 !important;
  left: 0 !important;
  transform: none !important;
  width: 100% !important;
  max-width: none !important;
  height: 100% !important;
  padding: 0 !important;
  overflow: hidden;
  background: transparent !important;
  border: none !important;
  border-radius: 18px !important;
  box-shadow: 0 24px 60px rgba(0,0,0,0.5);
}
.campaign-dashboard-img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
  border-radius: inherit;
}

/* ============================================================
   HERO HEADLINE — MOBILE FIX (prevent horizontal overflow)
   Line 1 had white-space:nowrap + 42px floor, far wider than
   a phone viewport. Let it wrap and scale down on small screens.
   ============================================================ */
@media (max-width: 640px) {
  .paid-hero-content { width: 90vw; }
  .hero-line-1 {
    white-space: normal;                     /* allow wrapping */
    font-size: clamp(28px, 8.5vw, 44px);
    line-height: 1.05;
  }
  .hero-line-2 {
    font-size: clamp(32px, 10vw, 52px);
    line-height: 1.05;
  }
  .paid-hero-sub { font-size: 15px; }
}

@media (max-width: 400px) {
  .hero-line-1 { font-size: clamp(24px, 8vw, 34px); }
  .hero-line-2 { font-size: clamp(28px, 9.5vw, 40px); }
}

/* mobile readability: micro-labels under 10px are raised on phones */
@media (max-width: 768px) {
  .camera-cta { font-size: 10.5px; }
  .travel-tag-1,
.travel-tag-2 { font-size: 10.5px; }
  .result-tag { font-size: 10.5px; }
  .why-ad-card-tag { font-size: 10.5px; }
  .imagine-stat-label-pink { font-size: 10.5px; }
  .imagine-stat-label-purple { font-size: 10.5px; }
  .pa-ra-img-stat-pill { font-size: 10.5px; }
  .pa-v1-header { font-size: 10.5px; }
  .pa-v1-cta { font-size: 10.5px; }
  .pa-v1-stat { font-size: 10.5px; }
  .pa-v1-stat-2 { font-size: 10.5px; }
  .pa-v2-d-live { font-size: 10.5px; }
  .pa-v2-d-stat-label { font-size: 10.5px; }
  .pa-v2-pill { font-size: 10.5px; }
  .pa-v2-pill-2 { font-size: 10.5px; }
  .pa-v3-creative-label { font-size: 10.5px; }
  .pa-v3-creative-cta { font-size: 10.5px; }
}