ASB Logistics Group
Five service lines, one family run business and a single website built to win local search across Bexley and South East London. Now producing organic enquiries without paying for a single click.
Five businesses
wearing one name.
ASB Logistics Group does removals, storage, waste management, international relocations and man and van work. Those are five genuinely different buyers with five different urgencies, and a house move has nothing in common with a licensed waste clearance.
The temptation with a business like this is one page that lists everything, which ranks for nothing and speaks to nobody. The opportunity was the opposite: five service lines is five sets of search demand, if the site is built to hold them.
There was also a trust problem worth solving. Removals and waste clearance are trades where people have been burned, and ASB is family run, fully insured and holds a registered waste carrier licence. None of that was doing any work.
- Five distinct services competing for one homepage
- Local search across multiple South East London boroughs
- Credentials that reassure buyers being invisible
- Quote requests needing to be effortless from any page
- No organic visibility against established local competitors
One brand.
Five front doors.
ASB Removals, ASB Storage Solutions, ASB Waste Management, International Relocations and Man & Van each got their own destination in the primary navigation, with their own content, their own search targets and their own quote path.
PHASE 1The waste carrier licence number sits in the top bar on every page, alongside the phone number. Family run, licensed, fully insured and free quotes on every job appear directly under the headline. In a trade where trust is the barrier, credentials belong above the fold, not on an About page.
PHASE 1Nobody searches for logistics. They search for a man and van in Bexleyheath, or house clearance near me. An Areas We Cover structure was built to catch service plus location, which is where local intent lives and where the phone actually rings.
PHASE 1Get a Quote in the navigation, Get a Free Quote in the hero, and the mobile number always tappable. Removals buyers are comparing three companies in one sitting, so the one that makes quoting easiest usually gets the job.
PHASE 1Once the structure existed, the work moved to earning positions in it: service and location content, technical health, local citations and reviews. The site now generates enquiries organically rather than depending on paid.
PHASE 2, ONGOINGEnquiries arriving
without paying
per click.
The site now brings ASB work through local organic search across their coverage area, which for a family run operation is the difference between marketing being a cost and marketing being an asset.
- Five service lines with independent search visibility
- Local terms ranking across Bexley and South East London
- Quote requests arriving organically, no ad spend attached
- Licence and insurance credentials visible on every page
- One brand architecture that scales to new service lines
- [NEEDS FIGURE] quote requests per month
Multiple services and
a site that ranks for none?
The structure is usually the problem, not the content. We will show you where it breaks.