Case study / Beauty tech / iOS app

Lash Master Pro

A professional iPad app for lash technicians, designed and built from nothing and shipped to the App Store. Client records, consultation forms, digital lash mapping and live business analytics, in one place.

SectorBeauty industry software
ServicesProduct design, iOS development, brand, launch site
ScopeZero to App Store
UsersLash technicians across the UK
Lash Master Pro ยท live business dashboard, iPad
0 → 1Built entirely from scratch
LivePublished on the App Store
6Core product modules shipped
14 daysFree trial, no card required
The brief

An entire industry
running on paper
and memory.

Lash technicians run real businesses with real liability. Every client needs a consultation record, an allergy history and a documented patch test. Most of that was being kept in paper folders, phone notes and a diary app that knew nothing about any of it.

Meanwhile the commercial side was invisible. Technicians could not easily see what they had earned this week, which treatments made money, or which clients had stopped rebooking.

The brief was not a booking app. It was one professional system that handled the compliance, the craft and the numbers, on the device technicians already have open in the salon.

WHAT THE PRODUCT HAD TO SOLVE
  • Consultation, allergy and patch test records that stand up to scrutiny
  • Client history and photographs kept with the client, not in a camera roll
  • Appointments and reminders that reduce no shows
  • A way to plan and show lash designs before touching a client
  • Business numbers a technician can read without a spreadsheet
What we built

Six modules,
one workflow.

01
Client management

Full client records with photographs, contact details, lash history and preferences, so the fifth appointment starts where the fourth finished.

02
Smart appointment calendar

Scheduling, reminders and daily view built around how a salon day actually runs rather than a generic diary grid.

03
Digital consultation forms

Allergy tracking, medical information and patch test records captured on the iPad and stored against the client. The compliance layer the industry was missing.

THE HARD PART
04
Digital lash styling and mapping

Analyse eye shape, measure and map, then preview the design on the client before a single extension is applied. It turns a nervous consultation into a confident one.

SIGNATURE FEATURE
05
Lash job tracking

Treatment progress, lash styles used and detailed records of every job, so repeat work is consistent and repeatable.

06
Live business dashboard

Real time revenue tracking, client analytics, performance metrics and growth insights. Treatments, volume, recent sales and estimated income at a glance.

DIGITAL LASH STYLING - PREVIEW THE RESULT BEFORE LASHING
BRAND AND LAUNCH SITE, BUILT ALONGSIDE THE APP
THE FEATURE SET, AS PRESENTED ON THE PRODUCT SITE
The outcome

Live on the App Store,
in salons, doing
the paperwork.

Lash Master Pro shipped as a complete professional system rather than a minimum viable product, and went to market with a fourteen day trial and no card required, because the fastest way to sell software to a sceptical trade is to let them try it on a real client.

  • Published and available on the App Store
  • Six core modules shipped in the first release
  • Compliance records moved from paper to auditable digital
  • Brand, product site and App Store presence built in house
  • Trial led acquisition with no card required
  • [NEEDS FIGURE] downloads or active technicians
NEXT CASE STUDYLa Cure
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