Legal

Terms & Conditions

Last updated: January 2025

1. Introduction

These terms and conditions govern the provision of digital marketing services by InSync Agency ("we", "us", "the Agency") to clients ("you", "the Client"). By engaging our services, you agree to these terms.

2. Services

We provide digital marketing services as outlined in individual service proposals and agreements. The scope of services, deliverables and timelines for each engagement are agreed in writing before work commences. Any changes to agreed scope must be approved in writing by both parties.

3. Payment Terms

3.1. Retainer fees are invoiced monthly in advance and are due within 14 days of invoice date.

3.2. Project-based fees are typically split: 50% on agreement, 50% on delivery - specific terms are outlined in individual proposals.

3.3. Late payments may incur interest at 8% above the Bank of England base rate under the Late Payment of Commercial Debts Act 1998.

3.4. Ad spend is paid directly by the Client to the advertising platforms (Google, Meta, etc.). The Agency does not hold or pass through ad spend.

4. Contract Duration

4.1. Retainer agreements operate on a rolling monthly basis after an initial 3-month onboarding period.

4.2. During the onboarding period, either party may terminate with 30 days' written notice.

4.3. After the onboarding period, either party may terminate with 30 days' written notice.

4.4. Project-based agreements conclude on delivery and sign-off of the agreed deliverables.

5. Client Obligations

The Client agrees to:

  • Provide access to necessary accounts, platforms and information in a timely manner
  • Respond to requests for feedback, approval or information within 5 business days
  • Ensure all content and information provided to us is accurate and legally compliant
  • Maintain payment of ad spend directly to platforms to keep campaigns live

6. Intellectual Property

6.1. Work produced by the Agency (ad copy, creative briefs, reports, strategies) becomes the property of the Client upon full payment.

6.2. The Agency retains the right to reference the engagement in case studies and marketing materials unless the Client requests otherwise in writing.

6.3. Tools, methodologies and internal processes developed by the Agency remain its intellectual property.

7. Confidentiality

Both parties agree to keep confidential all information marked as confidential or that is reasonably understood to be confidential. This obligation survives termination of the agreement for 2 years.

8. Limitation of Liability

8.1. The Agency does not guarantee specific results from marketing activities, including specific rankings, ad performance or revenue outcomes - as these depend on factors outside our control.

8.2. Our total liability for any claim shall not exceed the fees paid in the 3 months preceding the claim.

8.3. We are not liable for losses caused by platform policy changes, algorithm updates or factors outside our reasonable control.

9. Governing Law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

10. Changes to Terms

We may update these terms from time to time with 30 days' notice to active clients. Continued engagement after notice constitutes acceptance of the updated terms.

11. Contact

For any questions regarding these terms, contact us at hello@insyncagency.co.uk