Right at Home Ealing, Hounslow,
Hammersmith & Fulham
Three years of Google Ads and Meta brand building that turned a cautious £300 monthly test into the marketing engine behind a leading West London homecare provider.
A provider with a
reputation and no
reliable pipeline.
Right at Home Ealing, Hounslow, Hammersmith & Fulham had the part most homecare businesses struggle with. The care was excellent, the CQC standing was strong, and the owner, Sanjay, was genuinely respected in the local community.
What they did not have was a predictable way to reach the families who needed them. Enquiries arrived through word of mouth, which meant good months and quiet months and no way to plan around either.
They had also been through agencies before. That mattered more than the marketing problem itself, because it set the standard we had to clear on day one.
- Previous agencies communicated badly and disappeared between reports
- Nobody had shown enough technical understanding of care sector advertising
- No measurable results, so no way to know if the spend was working
- Ambitious growth goals with no marketing pipeline underneath them
Prove it small.
Then scale it.
We opened at £300 a month. Not because that was the budget available, but because after three disappointing agencies the only argument worth making was a demonstrated one. Search campaigns targeting people actively looking for homecare across the four boroughs, tracked to phone enquiry and form submission rather than clicks.
MONTH 1Early results were modest, which we said out loud rather than reporting around. Keyword intent, ad copy, landing paths and negative lists were reworked through successive rounds until qualified enquiries became consistent rather than occasional.
MONTHS 2 TO 6In homecare, families are choosing who comes into their parent's home. So Meta ran on brand and trust rather than direct response: person centred video in the style of reels, client stories, dementia awareness content, and Sanjay himself front and centre as a local voice on elderly care.
ONGOINGDementia cafés, local initiatives and Sanjay's public speaking were already happening. They were not being seen by anyone outside the room. We turned that activity into a steady content stream, which is the cheapest and most credible advertising a care provider owns.
ONGOINGMonthly Google Ads investment moved from £300 to close to £1,000 inside twelve months. Every increase followed evidence rather than optimism, which is why the budget went up and stayed up.
MONTH 12Consistent enquiries,
and the local name
to match.
Three years in, the ads are a dependable source of new care packages rather than an experiment, and the brand work has done something paid search alone never could: made Right at Home the name people in those boroughs already know before they search.
- Consistent monthly enquiries converting into new care packages
- High value live-in care arrangements won through paid channels
- Google Ads spend scaled 3.3x on demonstrated return
- Recognition through dementia cafés and community programmes
- Sanjay established as a local voice on dementia care
- Established as a leading provider across the four boroughs
"We have been working with them for the last 12 months and I can safely say that our social media offering and engagement has improved. The personal touch that is provided is amazing. Thank you for all your help and your proactive way of working."
Running care ads that
aren't producing enquiries?
Send us the account. We will tell you where the money is going, free, inside 48 hours.